The Power of Saying “We Can Do That Here”: Why In-House Services Drive Growth

Convenience and continuity of care are two extremely important factors in patient retention. Instead of a revolving door of patients, you want a stable, loyal base to help grow your practice. Offering more in-house dental services helps you achieve that goal. 

Each patient’s impression of your practice matters. Broadening your in-house services transforms their experience and contributes to long-term practice growth. 

Here’s why you should consider adding more services to your dental practice. 

Keep More Treatment In-House

Referrals are often a pain point for patients. Being referred out is inconvenient and may prevent patients from getting the timely care they need. 

Keeping your treatments in-house reduces the need to refer out and instead strengthens your relationship with each individual patient. And, of course, your revenue goes up, since you can treat them right where they are. 

Adding to your skill set, like orthodontic concepts, can steadily increase your practice’s income and keep patients local to you. The return on investment of in-house services is well worth it. 

Increase Patient Trust and Loyalty

Your practice thrives when patients are dedicated to your services. This means they have to trust in you and your ability to care for their various dental needs. One way you can handle more of their needs is to add orthodontics and other broad skills to your practice. 

Repeat visits increase patient loyalty. They’ll start to see you as the one-stop shop for quality dental treatments. 

As a practice owner, you’re likely familiar with how important patient-to-patient referrals are. Many patients choose dental providers based on word-of-mouth recommendations. 

This is where the expanded patient loyalty will pay off. If your patients know you can take care of their orthodontic needs as well, they’ll excitedly refer you to others in need. 

You may even see growth in the types of patients you can treat, which can create lasting family relationships with your practice. 

For example, many orthodontic cases involve teenagers and adolescents. If your practice is currently focused on adults, expanding your patient age range can increase retention and family loyalty. Instead of just treating mom and dad, you now have newer, younger patients who may choose to continue services well into adulthood. 

Expand Your Service Mix Strategically

More services mean more opportunities for growth. With more services on the menu, you can address a wider range of patient needs without referring out or transferring care. 

In order to expand the services you provide while maintaining quality, you must gain comprehensive knowledge and hands-on skills in the respective treatment areas. If you’re looking to broaden your practice’s horizons with new treatments and skills, orthodontics training is a great choice. 

High-quality orthodontics courses give you the chance to learn, practice, and grow before ever treating a new patient. A strategic approach is paramount. You need your new services to be ethical and uphold quality standards, and our orthodontics courses fit the bill. 

Improve Case Acceptance

Patients are much more likely to move forward when they can rely on convenient and familiar treatments. Offering orthodontics alongside general dentistry opens your patients up to much-needed help without the fear or inconvenience of visiting a new provider. 

Having a higher case acceptance rate removes friction from patients’ decision-making processes. Patient follow-through is often a topic of discussion among dental providers. 

Fewer barriers for patients means they make more “yes” decisions. Their follow-through translates to better overall dental health and more treatments with good outcomes. 

In return for expanding your services to include orthodontics, you retain your patient base; they grow to trust you for a wide range of needs and concerns, and your practice grows substantially. Everyone wins. 

Strengthen Practice Growth and Stability

Revenue is an important consideration for any dental practice. Income is about more than just keeping the lights on, and it’s appropriate to shoot for consistent economic growth over time. 

Offering diversified in-house dental services not only expands your patient base but also adds consistent revenue streams. This is especially important during market changes and other turbulent times in dentistry. 

The more stability your practice has, the more consistently it can show up for patients in your area. And more consistency translates to better patient impressions and more enthusiastic referrals. Adding orthodontics to your services has a protective effect in the long run. 

Explore Our Orthodontic Courses for General Dentists

Offering more in-house dental services keeps patients happy and coming back for more treatments. Your practice’s growth depends on their happiness, and expanding your service menu helps the process along. 

At American Orthodontic Society, we offer general dentist orthodontics courses to help broaden your skill set. Explore adding orthodontics to your practice and browse our courses today.