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Mastering Orthodontics: 5 Reasons You Should Take a Straight Wire Orthodontics Course

By American Orthodontic Society | November 8, 2023

Opportunities in Straight Wire Orthodontics for General Dentists The United Consumer Financial Services estimated the demand for U.S. orthodontic services would grow by 10% in 2023 alone, driven by improved health care access and technological advancements. With less than 20% of orthodontic issues diagnosed, there’s a real and growing opportunity for general dentists to step…

Strategies To Boost Your Domain Authority: Practical Tips for Dental Marketing Teams

By American Orthodontic Society | November 1, 2023

Everything You Need To Know About Domain Authority Having a website for your dental practice is a great start, but it’s not enough to help you stand out from all the other dental practice websites that exist. To truly set yourself apart from the crowd and attract more patients, you need to understand the concept…

Mastering Orthodontic Diagnosis: How to Unlock the Path to Effective Treatment Planning

By American Orthodontic Society | October 24, 2023

The presentation of any orthodontic diagnosis is a crucial step in every patient’s journey to a healthy smile. A treatment plan is a guideline for the entire process. It includes the treatment type, length, and post-treatment options. You give this information to patients so they can determine how to proceed with their treatment.  For this…

Boosting Patient Satisfaction: 5 Tips for Better Communication

By American Orthodontic Society | October 17, 2023

Communication is a big part of patient satisfaction. For any dental office to succeed, there must be effective communication between the dental team and their patients. This factor is essential for building trust and improving the dentist-patient relationship. When all parties are on the same page, treatment outcomes improve, and the patient has a positive…

The Rule of Seven in Dental Marketing: What It Is, How to Apply It

By American Orthodontic Society | October 10, 2023

When marketing your dental practice, there are seemingly endless strategies to choose from. Regardless of which one you opt for, basic principles apply to every successful dental marketing effort. One such tool is the rule of seven. It’s an age-old marketing concept proven to work time and time again. Whether you use this dental marketing…

The Essential Dental Blog: 6 Cornerstone Articles Every Dental Website Needs

By American Orthodontic Society | October 3, 2023

Maintaining a dental website and associated social media accounts is a powerful means of acquiring more patients, but only if you consistently post valuable content. Statistics show that 35% of patients view dentists who are active on social media as more caring. As such, the content you provide, like before-and-after photos, makes it easier for…

5 Key Ways To Increase Job Satisfaction as a Dentist

By American Orthodontic Society | September 23, 2023

Dentist job satisfaction exists—but it could be better. An article published in Clinical Dentistry states that 76.6% of dentists express contentment in their careers. However, the pursuit of constant improvement persists, as attaining 100% remains a worthy aspiration. Acknowledging the reality of burnout despite statistics, this article will equip dentists with practical strategies to elevate…

Is Kodak Partially Responsible for The Improvement to Our Oral Health and Happy Smiles?

By American Orthodontic Society | September 15, 2023

The Evolution of Smiling in Pictures Imagine a museum where the halls are adorned with timeless paintings of individuals frozen in time. But something is amiss: No one is smiling. As you stroll the halls, you can’t help but wonder why there is an almost eerie absence of joyful expressions. This captivating scene opens the…

Exciting News: 5 Tips to Announce That You Have Added Orthodontics to Your Dental Practice!

By American Orthodontic Society | September 8, 2023

Integrating orthodontics into your dental practice is both thrilling and fulfilling, promising to elevate patient satisfaction. With this transformative addition, it’s time to share your exciting news with the world. From leveraging the power of social media to orchestrating a special event, and updating your website, discover the perfect ways to ensure your patients and…

Do You Want To Have a Direct Impact on Your Patients’ Lives?

By American Orthodontic Society | September 1, 2023

A primary goal of dentists has always been to enhance the well-being of their patients. Dentists strive to create healthy smiles that radiate confidence and transform lives. In this article, we’ll discuss the world of orthodontics—a field that offers a direct avenue to impact patients’ lives in big ways. By considering the integration of orthodontics…

10 Key Tips on Relating to the Parents of Your Pediatric Dental Patients

By American Orthodontic Society | August 23, 2023

Improving Parent-Dentist Relationships When providing treatment in pediatric dentistry, communicating with the parents can be just as important as communicating with the patients themselves. Proper pediatric dental care calls for parent involvement, but doing so isn’t always easy. Follow these tips to improve the parent-dentist relationships at your practice. 1. Establish a comfortable, welcoming environment.…

5 Roadblocks Dentists Face in Continuing Education and How to Overcome Them

By American Orthodontic Society | August 16, 2023

Continuing Education for Dentists Continuing education is an essential part of being a practicing dentist. Not only do you face certain requirements to maintain licensing, but you also have an obligation to continue developing to ensure that you provide the best care for your patients.  However, continuing education for dentists isn’t always easy. Here are…