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Understanding patient personas.

Yes, Your Dental Practice Will Benefit From Patient Personas

By American Orthodontic Society | March 23, 2024

How Patient Personas Help You Reach Your Ideal Patients Recognizing that not all patients are the same is a must in your dental practice. While some oral health discussions are universal, tailoring your approach based on individual needs is nonnegotiable. And this extends beyond your patient conversations—it’s also a critical part of your marketing practices.…

Orthodontics may help bruxism and TMJ.

The Bruxism and TMJ Connection: The Big Way Orthodontics Can Play a Role

By American Orthodontic Society | March 16, 2024

Orthodontic Treatment for TMD This article explores the significant relationship between bruxism, TMJ disorders, and the practical application of orthodontic principles in dentistry. Understanding this connection equips dentists to manage these common issues effectively. Discover how integrating orthodontics into your skill set enhances patient care and broadens the scope of your practice. Join us as…

Build your dental retirement plan.

Secure Your Financial Future With a Solid Dental Retirement Plan

By American Orthodontic Society | March 9, 2024

Building a Solid Financial Foundation The average retirement age for a dentist is 69, according to Dental Economics. This is seven years more than those in other professions. Whether you are nearing retirement or just beginning your career, one of the most important things you can do for your financial future is build a retirement…

Expand your dental practice with orthodontic courses.

Should You Take Orthodontic Courses To Expand Your Dental Practice?

By American Orthodontic Society | March 2, 2024

The Demand for Orthodontics As a general or pediatric dentist, one of the best ways to grow your dental practice is to turn to orthodontics. Orthodontic services can help widen your practice, offering more comprehensive services for patients.  According to the American Dental Association, there were roughly 200,500 dentists in the United States in 2022…

Orthodontic records are key to success.

From Records to Results: The Role of Orthodontic Records in Aligner Case Success

By American Orthodontic Society | February 24, 2024

The Significance of Orthodontic Records Understanding the crucial role of orthodontic records is key to achieving success in aligner cases. In the Orthodontic Records for Aligner Cases course from the American Orthodontic Society, dental professionals can explore the importance of complete records, learning their purpose and the specific components for minor tooth movements versus skeletal…

Better blog formatting for SEO.

Blog Formatting for SEO: 5 Tips To Improve Readability

By American Orthodontic Society | February 17, 2024

What is blog formatting for SEO? Adding a blog to your dental practice’s website is a great idea. It attracts prospective patients through search traffic, establishing you as a credible source. But writing just anything won’t cut it. Success lies in a tried-and-true methodology, and it’s all about SEO.  In this blog, we’ll explore the…

Early orthodontic treatment for kids.

3 Highlights of Early Comprehensive Orthodontic Treatment for Pediatric Patients

By American Orthodontic Society | February 10, 2024

The Power of Early Orthodontics for Children Orthodontics is evolving, particularly regarding the growing recognition of the benefits of early orthodontic treatment in pediatric patients. This paradigm shift recognizes the immense potential of interceptive treatment in guiding the growth and development of a child’s oral structures, setting the stage for a healthier future. For family…

Better writing for your dental blog.

How To Write Dental Blog Posts That Resonate With Your Audience

By American Orthodontic Society | February 3, 2024

Know your audience to maximize the value of your dental blog posts. Standing out is a nonnegotiable in a world buzzing with over 600 million blogs. As a dentist, embracing the online world is essential for reaching patients where they are. With health info seekers swarming the internet, your dental blog is one of the…

Braces for adults.

Starting the Conversation: 3 Tips to Help You Talk to Adult Patients About Braces

By American Orthodontic Society | January 27, 2024

Approaching the Subject of Adult Braces Adult braces can be a difficult topic to approach, as many adult patients are hesitant to begin orthodontic treatment due to aesthetic concerns. However, braces are often essential to fix a patient’s bite and ensure their long-term oral health. How you communicate with patients who are good candidates for…

How to successfully take orthodontics courses.

Orthodontics Courses: 3 Ways To Prepare for Success—What To Do Before, During, and After

By American Orthodontic Society | January 20, 2024

How To Maximize Your Orthodontics Course Experience Orthodontics courses are becoming a preferred option for continuing education among general and pediatric dentists. These engaging courses provide practical education that helps you expand your services and grow your practice. However, it takes a deliberate approach to maximize the impact of this specialized training.  Here are 3…

Videos for your dental website.

Behind the Scenes: 4 Benefits of Adding Engaging Videos to Your Website

By American Orthodontic Society | January 13, 2024

The Power of Video Content Your dental practice website is a valuable resource to reach new patients and keep existing patients coming back. However, it requires a careful marketing strategy and the right content to realize those goals. Engaging dental videos can make your practice more memorable and convert more people into loyal patients, as…

Social media for your dental practice.

Dental Practice Social Media 101: Building a Strong Online Presence

By American Orthodontic Society | January 6, 2024

How to promote your practice through social media. While your focus as a dentist should be providing quality patient care, treating your practice as a business is also important. As such, dental practice marketing is something you need to get right if you want a strong online presence and long-term success. Doing so means taking…