Know your audience to maximize the value of your dental blog posts.
Standing out is a nonnegotiable in a world buzzing with over 600 million blogs. As a dentist, embracing the online world is essential for reaching patients where they are. With health info seekers swarming the internet, your dental blog is one of the best ways to grab their attention.
How do you determine what will attract the type of patients you want? Understanding your primary patient demographic is paramount to maximizing the impact of your dental blog posts. Let’s use Grapevine, Texas, as an example. It has a median household income of roughly $100,000. The community, where the median age is 38, reflects a diverse population, with 16.7% born outside the United States. The local economy thrives in professional, scientific, and technical services, to name a few.
Now, this is where patient personas come in. Patient personas are detailed outlines of the characteristics and interests of your ideal patient types. For example, one persona might be “Sarah,” a 35-year-old Grapevine resident who values family and is concerned about her children’s dental health.
Write with your patient personas in mind, answering questions and addressing concerns they would have. Highlight topics like affordable dental care and orthodontic options. And given the city’s diverse population, you might consider publishing content in multiple languages.
Understanding your audience’s needs, concerns, and preferences allows you to craft blogs that resonate and become a valuable resource for potential patients in your specific area.
Dental blog posts need to speak the patients’ language.
Effective dental blog posts require speaking in a way that resonates with your audience. And no, we’re not discussing Spanish or French in this context. We’re talking about using terms everyone, not just dental professionals, can grasp. So ditch the jargon. For example, instead of “malocclusion,” say “bad bite.” Swap out “dental caries” for “cavities.” This approach isn’t about dumbing down; it’s about connecting with your readers on a personal level.
Using everyday language fosters understanding and builds trust. Patients, especially those considering orthodontic services, may feel overwhelmed by dental terminology. By simplifying your language, you break down barriers and make your blog posts accessible to a broader audience.
Trust is the foundation of any successful dental practice, and clear communication is key to earning it. So write blogs that will resonate and build trust with every reader, regardless of their dental expertise.
Establishing Trust in Your Dental Blog Posts
Speaking of trust, let’s talk about a crucial concept: EEAT. It stands for experience, expertise, authoritativeness, and trustworthiness. Put simply, Google wants your content to show that you know your stuff, have relevant experience, and can be trusted.
Though EEAT isn’t a direct ranking factor for Google Search, it’s still a big deal. Google’s Search Quality Rater guidelines use EEAT to check how trustworthy and knowledgeable content creators are. Why does this matter for your dental blog? Because patients need to trust you. When you share your experience, showcase your expertise, and come across as an authority, people feel more confident in your advice and services.
In the world of dentistry, writing blog posts with EEAT in mind ensures you’re viewed as a reliable source in the eyes of current and potential patients. So when it comes to dental blogging, keep EEAT front and center to create content that provides actual value to patients.
A Note About Domain Authority
Let’s talk about Domain Authority (DA), a crucial factor in how search engines view your website’s credibility. Simplified, DA is like a trust score ranging from 0 to 100. Now, tying it back to EEAT—the more your website showcases experience, expertise, authoritativeness, and trustworthiness, the higher your DA.
Regular, high-quality blog content plays a key role here. Each well-crafted post not only demonstrates your dental expertise but also keeps your website up to date and relevant. Search engines love that! As your DA climbs, your dental practice gains online visibility. This means your website is more likely to show up in search results and attract more patients.
So blogging isn’t about publishing information for the sake of it; it’s about boosting your online credibility. By aligning EEAT principles with consistent, valuable content, you’re informing your audience and elevating your dental practice’s digital presence.
Dental blog posts are a cornerstone in your marketing strategy.
Good dental blogs are more than words on a screen—they’re articles that build trust, show you understand your patients’ needs, and align with principles like EEAT. As a dentist, you can build a successful digital presence and boost Domain Authority by putting out regular, quality content.
By mastering how to write a blog tailored for your patients, you’re implementing a powerful marketing strategy. Elevate your online game with insights tailored for success from the American Orthodontic Society. And be sure to follow our blog for more great insights to help you grow your dental practice.
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