How to promote your practice through social media.
While your focus as a dentist should be providing quality patient care, treating your practice as a business is also important. As such, dental practice marketing is something you need to get right if you want a strong online presence and long-term success. Doing so means taking advantage of all opportunities to improve your digital presence, including dental practice social media.
With that in mind, here are some tips to improve your social media strategy.
Selecting the right social media platforms for your practice.
When starting your dental practice social media marketing strategy, you’ll need to set up accounts on various platforms. The question is, which ones should you prioritize? After all, there are many options, and not all of them are created equal when reaching potential patients.
Facebook is likely the first platform you should prioritize. It provides a wide reach and includes different options to leverage eye-catching visuals. When it comes to demographics, parents are among the most likely to use Facebook, and they are typically the decision-makers you want to target.
Instagram is another major social media platform that can help promote your practice. This highly visual platform is perfect for sharing before-and-after photos, which makes it especially powerful for dentists wanting to show off the impact of their work.
While not exactly a social media platform, YouTube is another platform you need to leverage. Video marketing is highly effective, and posting videos on YouTube makes it easy to integrate with social media and your dental practice website.
If you’re just starting with social media, stick to these few options—other platforms may not be the most efficient way to spend your time. LinkedIn can be a resource for hiring and professional networking, but it won’t be a major source of new patients. Short-format platforms, such as X (formerly known as Twitter) and TikTok might seem trendy, but you’re less likely to connect with your actual audience.
Creating and Optimizing Profiles
While setting up your profile will vary depending on the specific platform, most have a few traits in common. First, you’ll want to enter all relevant contact and location information properly. From there, most platforms will let you provide a brief text description. Keep this short and to the point to draw in visitors quickly. If there’s a space to enter bios, make sure they’re engaging and snappy.
The graphics you include on your social media profile are of critical importance. If you don’t have a high-quality logo, consider commissioning one. Simply listing the practice name in a fancy font isn’t always the way to go, especially if you have a long name that isn’t discernible from a profile picture.
You should expect to upload many images over time, but upload a handful of high quality graphics when first starting out. This will fill up any gallery previews, and you can also set a banner or cover photo on most social media platforms.
Content Creation and Strategy
With your profiles set up, you now need to consider how to approach content strategy for dental practices. One of the simplest ways to start providing quality, engaging posts is to promote your dental website’s blog posts. This drives patients to your website while also providing practical information.
However, you will especially benefit from posting on social media daily. These posts don’t have to be very long, but they should contain something interesting. Make sure to share news from your practice, holiday closures, and insight into your various treatment options. If you’re new to daily content publishing, develop a content posting schedule to help you stay on track.
There are also some technical aspects you should try to get right to extend your reach. Like with your website and blog, search engine optimization (SEO) is important for social media. Implementing SEO best practices can boost engagement for your social posts and broaden your reach.
Building a Follower Base
Social media best practices will directly support your long-term dental practice marketing strategy. First and foremost, regularly gaining more followers will continuously expand your reach. However, you need to ensure that your social media posts also get consistent engagement to make that a reality.
There are many ways you can do this. One of the most straightforward is to offer various giveaways or prizes to those who share your content on social media. You can also ask patients to leave a review after a successful procedure to further build your online presence. But don’t forget the power of interacting with your audience—regularly replying to comments and addressing feedback will build trust with your potential clients.
Continue Building Your Online Presence
Taking the right approach to social media for your dental practice can help you bring in and retain more patients. By refining your profiles and building followers over time, you can achieve excellent social media outreach. You can also expand your horizons and implement new treatment options to appeal to more patients with American Orthodontic Society courses. Become a member today, and you’ll join a network of over 1,500 like-minded dentists working through the same practical challenges you face.
To learn more about our popular orthodontics courses for pediatric and general dentists, check out one of the upcoming events below.